Over 5,000 Customers and Counting: Why Velani Jewelry Is Becoming the Most Trusted Name in Tropical-Ready Jewelry

In a world where jewelry is often more about flash than function, Velani Jewelry is quietly rewriting the rules. With over 5,000 customers served worldwide and a verified 41.3% return customer rate, this Guam-based brand has proven that when quality meets intention, loyalty naturally follows.

More than a milestone, these numbers tell a deeper story—one about community, trust, and jewelry that actually lives up to its promise.

More Than a Number: A Growing Global Family of Loyal Customers

Velani Jewelry has grown from a small island startup into a brand beloved by travelers, military families, and everyday minimalists around the world. But it’s not just the volume—it’s the loyalty that sets Velani apart.

A 41.3% return customer rate, verified by Shopify, places Velani far above typical industry averages. While most jewelry brands see return rates between 15–30%, Velani’s near-half repeat rate reflects something more powerful: genuine satisfaction and emotional connection. This is the kind of loyalty that can’t be bought—it has to be earned.

Jewelry That Goes Where You Go

Velani’s pieces are more than pretty—they’re purposeful. Each collection is thoughtfully crafted to be:

• Waterproof and sweatproof (perfect for island weather)
• Nickel-free and safe for sensitive skin
• Resistant to tarnish in humid climates

From swimming in Tumon Bay to dancing at a village fiesta, Velani Jewelry is designed to move with you. It’s not just about looking good—it’s about feeling confident, whether you’re at the beach, on base, or traveling abroad.

A Local Brand with Island-Wide Love

While Velani has global reach, its roots remain proudly local. You’ll find their pop-up tables at:

• Chamorro Village Night Market (Wednesdays)
• Jeff’s Pirates Cove (Sundays)
• Dusit Place (Fridays)
• Agana Shopping Center, GPO, and seasonal favorites like the Mango, Coconut, and Banana Festivals

These weekly events aren’t just about sales—they’re about connection. Velani’s founders, Velani and Shane Junkert, often meet customers face-to-face, sharing stories and introducing new arrivals like their iconic rosary-style necklaces and minimalist hoop earrings.

“We don’t hide behind a logo,” says co-owner Shane Junkert. “We’re out there—rain or shine—because people deserve to know who’s behind the jewelry they wear.”

Made for Real Life, Built on Real Values

Velani’s success isn’t about hype or high-end celebrity endorsements. It’s about consistency. Every detail—from the durability of the chain to the glow of the finish—is tested for island living.

And while the jewelry is elegant enough for formal events, it’s tough enough for day-to-day life. That’s why so many customers say Velani is “the only brand I trust to wear in the water.”

What’s Behind the Loyalty?

• Real people. Real stories. From newlyweds to military spouses, Velani’s customers return because the jewelry fits their lifestyle—and lasts.
• Local pride. Every piece reflects the spirit of Guam: strong, beautiful, and resilient.
• Ethical materials. Velani sources from Brazil and Italy, ensuring each item meets strict quality and hypoallergenic standards.
• Purpose-driven leadership. Founded by a Brazilian-American entrepreneur and a retired Navy Senior Chief, Velani’s vision is rooted in integrity, service, and style.

What Comes Next

With their eyes set on the future, Velani Jewelry continues to:

• Launch limited-edition solid gold capsules for collectors
• Collaborate with Guam-based artisans on exclusive designs
• Expand their footprint across the U.S. and Asia
• Inspire more wearers to choose pieces that can keep up with life, not just accessorize it

Because Velani isn’t just selling jewelry—they’re building a movement. One rooted in everyday beauty, real-world resilience, and the belief that luxury doesn’t have to come at the cost of comfort.

Explore More Velani Jewelry Collections

Looking for more everyday pieces that combine elegance with island durability? Browse our top collections and find the perfect fit for your lifestyle:

• Shop Our Best Sellers – Our most-loved waterproof, tarnish-resistant favorites chosen by thousands of repeat customers.
• Earrings for Sensitive Ears – Nickel-free, skin-friendly styles made for all-day comfort in tropical weather.
• Gold-Filled Necklaces – From minimalist chains to faith-inspired rosary styles, crafted to shine daily without fading.
• Waterproof Bracelets – Elegant yet durable bracelets you can wear in the ocean, pool, or everyday adventures.
• Gold Anklets – Lightweight, tarnish-resistant anklets designed for barefoot beach walks and sunny travels.
• 18K Gold-Filled Rings – Stackable, durable, and timeless designs made to resist tarnish in every climate.

Want to See More?

Velani Jewelry’s journey—from their first customer to their latest milestone—has been featured on CBS, FOX, ABC, and dozens of other news networks. But the real story? It’s happening here, every week, on-island and online.

👉 Discover recent news and features on our Velani Jewelry Press Page