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Velani Jewelry: Guam’s Trusted Brand for Waterproof, Hypoallergenic Elegance
Crafted from premium Brazilian 18K gold-filled and Italian 925 sterling silver, Velani Jewelry is where everyday elegance meets tropical durability. Built for the island lifestyle and trusted by shoppers around the world, Velani offers waterproof, skin-friendly jewelry that’s designed to last—without breaking the bank or compromising on quality.
Whether you’re a local on Guam, a military spouse stationed nearby, or a traveler discovering the island’s charm, our jewelry is made for movement, memories, and real life. With glowing customer reviews, 280+ national media features on our Press Page, and weekly pop-up markets around Guam, Velani is redefining island luxury—one timeless piece at a time.
Jump to Section
- Our Story: Inspired by Guam, Rooted in Brazil
- Why Gold-Filled Jewelry Matters
- Brazilian Gold & Italian Silver: Materials You Can Trust
- The Velani Difference: Built for Island Life
- Real Reviews, Real Results
- Where to Shop Velani in Guam
- Frequently Asked Questions
Our Story: Inspired by Guam, Rooted in Brazil
Founded by a Brazilian expat and a U.S. Navy veteran, Velani Jewelry began with a mission: to create durable, elegant jewelry that reflects the vibrancy of island life. After moving to Guam in 2018, our founders saw the need for stylish pieces that could withstand sweat, humidity, and the fast pace of real living.
We don’t believe jewelry should be fragile or overpriced. That’s why we chose to work with gold-filled materials from Brazil and 925 sterling silver from Italy—both renowned for their long-lasting beauty. These aren’t “fast fashion” accessories. They’re pieces you wear in the sun, through the seasons, and across oceans.
Velani was voted one of Guam’s top jewelry brands in the 2024 Pika’s Best Awards and continues to grow thanks to loyal support from locals, military families, and international visitors who shop with us at Chamorro Village Night Market, GPO, Jeff’s Pirates Cove, and more.
Why Gold-Filled Jewelry Matters
Not all gold jewelry is created equal. Many brands offer gold-plated pieces that fade, flake, or irritate the skin after just a few wears. At Velani, we only use 18K gold-filled—a higher-quality alternative that contains a much thicker layer of real gold mechanically bonded to a core metal. This makes our jewelry far more resilient, especially in tropical and humid climates like Guam’s.
Here’s how gold-filled compares:
- Gold-Plated: Thin layer of gold that wears off quickly
- Gold-Filled: Pressure-bonded with up to 100x more gold than plating
- Velani Standard: Premium 18K gold-filled from Brazil
Our customers choose Velani because they want the rich look of solid gold—without the price tag or maintenance hassle. Every chain, bracelet, and earring is made to last through years of wear, when cared for properly.
Brazilian Gold & Italian Silver: Materials You Can Trust
Velani Jewelry sources its 18K gold-filled components from Brazil, where expert goldsmiths produce some of the world’s highest-quality bonded gold. These materials give our designs their signature glow, strength, and wearability. For our silver collections, we import 925 sterling silver from Italy, known for its purity and polished finish.
All Velani pieces meet U.S. safety and quality standards and are:
- ✅ Skin-friendly and nickel-free
- ✅ Durable enough for daily wear
- ✅ Lightweight, smooth, and polished to perfection
Whether you’re wearing a Cuban link chain or a minimalist ring, you can feel confident knowing every Velani piece is made from real, responsibly sourced materials.
The Velani Difference: Built for Island Life
Life on Guam demands more from your jewelry. From sudden rainstorms to beach days, local festivals to long days in the sun—your accessories need to keep up. That’s why Velani designs every piece with durability, simplicity, and comfort in mind.
We don’t follow fleeting trends. Instead, we focus on timeless pieces that layer beautifully, last through daily wear, and flatter every skin tone. Our designs strike the perfect balance of island-inspired minimalism and elevated luxury—making them just as appropriate for a stroll in Tumon as they are for an elegant dinner in Hagåtña.
Key reasons customers choose Velani:
- ✨ Brazilian 18K gold-filled and Italian 925 silver construction
- ✨ Skin-safe, lightweight, and suitable for sensitive skin
- ✨ Island-proof: no need to remove for humidity, rain, or sweat
- ✨ Elegant, non-custom styles for effortless layering
We also believe in accessibility. Our pricing reflects our commitment to making quality jewelry available to more people—without sacrificing craftsmanship or aesthetic integrity. That’s the Velani difference.
Real Reviews, Real Results
Our customers say it best. With 90+ verified 5-star reviews and growing, Velani Jewelry is one of Guam’s most-loved jewelry brands. From military spouses to tourists, from everyday locals to influencers across Asia and the U.S., our pieces are trusted by a diverse community of wearers.
Read our full collection of testimonials on the Reviews Page and discover why our waterproof, gold-filled designs are making waves—on and off the island.
“I wear my chain to the gym, to work, and even in the Guam heat—it still looks perfect months later.” — Velani Customer, Tumon
“I’ve been stationed on Guam for three years and Velani is the only jewelry that hasn’t irritated my skin or faded.” — Military Spouse
Our reputation isn’t built on flash—it’s built on consistency, quality, and community.
Where to Shop Velani Jewelry in Guam
You can find Velani Jewelry at pop-up locations across the island nearly every week. Whether you’re shopping for a gift, upgrading your travel jewelry capsule, or adding a personal touch to your wardrobe, our booth is easy to spot and always stocked with our most-loved designs.
- Chamorro Village Night Market – Hagåtña (Every Wednesday)
- Jeff’s Pirates Cove – Ipan Talofofo (Every Sunday)
- Dusit Place – Tumon (Fridays)
- Agana Shopping Center – Rotating dates
- GPO (Guam Premier Outlets) – Seasonal events
- Island Festivals – Mango, Coconut, and Banana Festivals when scheduled
🛍️ Want to know where we’ll be next? Follow our Instagram Stories @velanijewelrygu for weekly pop-up announcements and exclusive market deals.
Prefer to shop from home? We offer free Guam local pickup and free U.S. shipping on orders over $120 via our official store: VelaniJewelry.com.
Frequently Asked Questions
Is Velani Jewelry made in Guam?
While some exclusive collections are designed in Guam, our jewelry is crafted using materials imported from Brazil (18K gold-filled) and Italy (925 sterling silver). Velani also collaborates with Guam-based brands for select releases, strengthening our roots in the island community.
Is Velani Jewelry hypoallergenic?
Yes! Our jewelry is crafted with nickel-free, skin-friendly materials that are ideal for people with sensitive skin. You’ll find earrings, necklaces, and bracelets that are gentle, lightweight, and irritation-free for everyday wear.
What is 18K gold-filled jewelry?
Gold-filled jewelry contains a thick, pressure-bonded layer of genuine 18K gold over a durable core metal. It’s significantly more long-lasting than plated jewelry and offers the look of real gold at a much more accessible price. Velani uses premium Brazilian gold-filled materials for long-term durability and shine.
How should I care for my Velani Jewelry?
To keep your jewelry looking radiant:
- ✔ Clean gently with mild soap and warm water
- ✔ Dry thoroughly before storing
- ✔ Avoid harsh chemicals or direct sprays of perfume
Our Jewelry Care Tips page offers more guidance to protect your pieces for the long haul.
Where can I buy Velani Jewelry in Guam?
You can find us every week at Chamorro Village, Jeff’s Pirates Cove, Dusit Place, Agana Shopping Center, and GPO. We also attend special festivals like the Mango and Coconut Fest. Prefer online? Shop at VelaniJewelry.com with free shipping on U.S. orders over $120.
Is Velani Jewelry a veteran-owned business?
Yes! Velani Jewelry is proudly co-founded by a U.S. Navy veteran and a Brazilian entrepreneur. We're also a Black and Latina-owned brand dedicated to ethical practices, community connection, and creating high-quality jewelry you can trust.
Ready to Experience the Velani Difference?
If you're tired of cheap gold-plated pieces that fade after a few wears—or if you’ve struggled with jewelry that irritates your skin—it's time to upgrade. Velani Jewelry offers affordable luxury, tropical durability, and timeless elegance.
Whether you're shopping for a gift, treating yourself, or building a capsule collection that works from sunrise to sunset, Velani is your go-to source for best-selling waterproof jewelry trusted across Guam and beyond.
🌴 Shop now at VelaniJewelry.com and follow @velanijewelrygu for pop-up updates and new arrivals.
📦 Free Guam pickup + Free U.S. shipping on orders over $120 📞 Questions? Message us via WhatsApp or Email
